Canna Campbell is the founder and director of SASS Financial Services, a financial planning firm. She is Channel 9’s exclusive ‘money expert’, founder of financial media platform SugarMamma TV and best-selling author of The $1000 Project & Mindful Money.

Canna is passionate about educating, inspiring and empowering every individual to create financial harmony, freedom and independence in their lives. On her digital platforms, she shares bite-sized tips on how to get out of debt, save money, achieve financial goals and build long-term passive income. Her media business, SugarMamma TV is a powerful movement making money and finance more approachable, energetic and enlightening.

Canna shows you how to look at your finances with holistic and powerful mindfulness, easily incorporating her step-by-step advice into your daily habits and routines. From new banking rituals and money mindsets to growing passive income through shares and property, she will help you shed the excess and embrace what you really love, value, use and appreciate – including your necessary luxuries. 

Canna leads by example, sharing her personal tips and tricks for building, managing and protecting your money. No matter what you earn or what level of knowledge you have, Mindful Money will help you to see that financial independence is achievable.

‘Canna Campbell offers a glamorous vision of a life of minimalism and saving … Not spending feels more like a creative challenge connected to a sense of purpose, rather than deprivation.’ New York Times.