
Martin Lindstrom

Martin Lindstrom
Business Transformation Expert
Martin Lindstrom was named by TIME magazine as one of the “World’s 100 Most Influential People” and for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected Martin to be among the world’s top 50 business thinkers.
Martin is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. As one of the world’s leading consultants, Martin is ostensibly hired by organizations to create or fix brands. He might be asked to develop a new logo; redesign a website; brand a perfume, a beer, a wristwatch, or a retail environment. But in almost every case it soon becomes obvious that the real problem—the one responsible for lousy morale, lower-than-average productivity, frustrated customers, and an ongoing dearth of innovation is a lack of common sense. Nine times out of ten, Martin finds himself serving as an organizational change agent, bringing to light and resolving corporate blindness and miscommunication to help companies run smoother and become more profitable.
He is a New York Times and Wall Street Journal best-selling author of seven books translated into more than 50 languages and published in more than 70 countries worldwide. His book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published”, Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology: “a breakthrough in branding”.
In Martin’s much-anticipated new book, “The Ministry of Common Sense,” he shows how companies can pinpoint their bureaucratic bottlenecks and invisible red tape to unlock innovation, create an amazing culture, and importantly—save money!