Matt Bullock founded eWAY (a company that processes secure credit card payments for merchants) in 1998 and formally launched the company in 2000. With the links to Australian banks completed in 2004, he set his sights on New Zealand and by 2009 had partnered with all the major New Zealand banks, expanding payment services in the region. This was followed in 2011, by eWAY’s expansion into the United Kingdom. In 2014, eWAY then expanded into Singapore, Hong Kong, and Malaysia.

By late 2015, eWAY became the first Australian payment gateway to offer a mobile integration with Apple Pay. Before its sale in April 2016, eWAY had over 25,000 customers and processed 5.8 billion online purchases in 2015, about a quarter of all internet transactions in Australia.

After the sale of eWay, Matt instantly established Spinify, a new venture focused on workplace engagement and staff motivation. In the early days of Spinify, Matt sought out fellow CEO’s to discuss the prospect of re-inventing leaderboards by applying gamification principles and motivational psychology frameworks. The aim was to enhance the staff experience and lead them to work harder to achieve the business results and their individual KPI’s.

Matt recognised that gamification of business activity processes would lead to greater staff engagement, increase productivity and motivate the team to do more, so that businesses sell more and grow more. By automating leaderboards Matt has eliminated the burden of managers motivating staff. Set up in minutes the gamified solution takes data from multiple popular data Apps and turns the information into a highly visible leaderboard. Automation is the key to continuous improvement of business processes and visibility of performance drives better business outcomes. Leaderboards provide instant performance feedback to staff so they can see what extra activities they need to do to progress to achievement of the goal. Everyone in the office can see the leaderboard on the TV and are involved in seeing how sales contributes to business success.

Spinify Leaderboards reflect Matt’s learnings and experience in running global sales and service teams and the continuous requirement to engage and motivate them to do more of the metrics that matter. Matt knew that engaged staff who were motivated would provide an uplift in sales performance individually and that would build across the team having a dramatic impact on revenue.