Naomi Simson
Website Naomi Simpson

Naomi Simson

Red Balloon & Big Red Group

Naomi Simson founded RedBalloon in 2001 and co-founded the Big Red Group (BRG) with business partner David Anderson in 2017.

For 20 years Naomi has been bringing people together whether it’s with her experience businesses, her speaking or writing. Now more than ever to get to the other side of this she is urging business owners to come together.

Known as entrepreneur and business leader; Following the growth of Red Balloon and the experience economy Naomi co-founded the Big Red Group (BRG) with business partner David Anderson in 2017. With the shared purpose to ‘shift the way people experience life’, BRG serves ‘activities’ to different audiences through its various marketplaces: RedBallon, Adrenaline,

Lime&Tonic & RedBalloon for Business. A proudly Australian owned and operated business its goal is to serve an experience sustainably every second by 2030.

With each experience delivered a small business in Australia or New Zealand will benefit. As a marketplace its job is to curate and list exceptional activities and then send customers to the chosen partner. The customer reviews keep it focussed on the quality of the experience.

The experience economy is gathering momentum and BRG is on a journey to ensure that each experience is delivered sustainably and for the good of the broader community.

Naomi is a passionate supporter of Australian business, a prolific blogger and business commentator, and appeared as the #RedShark in four seasons of Shark Tank Australia.

 

A true business leader and influencer, with more than 2.9 million LinkedIn followers, Naomi is Australia’s most followed person on the business networking platform. She has authored two best-selling books Live What You Love, and Ready to Soar, and is an engaging, humorous and insightful speaker.

Naomi is relatable across a broad variety of audiences and topics, often drawing on her personal experiences to provide thoughtful and valuable views into topics, including the future of work, purposeful leadership, entrepreneurship, personal development, customer obsession and sustainable, socially conscious business leadership. 

Before founding RedBalloon, Naomi worked for big businesses including IBM, Apple, KPMG and Ansett Airlines – all of which influenced her passionate views on workplaces.

Naomi commenced her role at the University of Melbourne, as a member of the Faculty’s Business and Economics Board, she is a governor of the Cerebral Palsy Research Foundation and is an advisor to a number of other not for profit institutions.

 

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