Sam Kekovich is an Australian media personality and former Australian rules football player.

A naturally gifted entertainer, Slammin’ Sam brings a wonderfully satirical, irreverent and hard-hitting brand of humour to any occasion. His lively presentations draw on all his experiences and the characters he has encountered over the last 30 plus years of his involvement in football and life. He delivers guaranteed laughs and edge-of-your-seat stories.

All the bluff and bluster sometimes hides the fact that Sam was a damn good footballer. He started his senior career with the Kangaroos in 1968 and the following year was the top goalkicker with 56 goals and won the club’s best and fairest award. Sam played a key role in the club’s first premiership win in 1975 as second ruckman, contesting boundary throw-ins, in which he won most of the hit outs against Hawthorn’s top player, Don Scott.

He has carried on his flamboyant style into the media sector, being most notable for his rants on the ABC show The Fat, 3AK radio breakfast show, Melbourne Sports Radio Station SEN 1116, Triple M’s pre-match AFL coverage, pti (pardon the interruption) Australia on ESPN, The Footy Shows and Warnie’s Show!

Sam’s direct-to-camera TV monologues are done deadpan and use wide-ranging cultural references. They normally place in contrast many disparate or incongruous verbal images and ideas, ending with him saying his trademark, “You know it makes sense. I’m Sam Kekovich.” He has performed these ‘rants’ on commercials most famously, encouraging people to act less ‘unAustralian’ on Australia Day by eating lamb.