Siimon Reynolds co-founded Photon Group and grew it from 2 people to 6000 in just eight hears becoming the 15^th largest marketing service group in the world.

Siimon is a renowned Australian advertising entrepreneur and expert on personal and business achievement. He is a mentor to business leaders. He coaches numerous executives and entrepreneurs worldwide, via Skype and speaks internationally on maximising business performance.

Siimon has won more than 50 business awards over a 30-year career. He has been featured on 60 Minutes, Today, Bloomberg and many other TV programs as a high achiever, including as a Shark on Australia’s original version of Shark Tank (Dragon’s Den). He has personally raised $19 million for his and his friends’ start-up ventures.

After a multi-year study, Siimon wrote the breakthrough book, ‘Why People Fail’ which became a number one bestseller in both the business and self-improvement categories. In it Siimon defined 16 fundamental causes of failure, for executives and businesses alike, and revealed the often-surprising solutions to them. Siimon now personally mentors 22 CEO’s from around the world to help them avoid failure and maximise their success and delivers stunning keynote speeches on the following topics: Why People Fail, Why Leaders Fail and Why Business Fail.