Abbie White is one of Australia’s most in-demand sales and go-to-market experts who is redefining sales for the digital era.

As the CEO & Founder of Sales Redefined, Abbie’s superpower is being the marriage counsellor for sales and marketing, bridging the gap, and yielding 2000%+ ROI on lead generation campaigns.

Abbie has facilitated over $500M in sales, with over 17 years’ experience in the trenches, working with some of Australia’s leading companies.

Prior to founding Sales Redefined, Abbie held the position of National Sales Manager at IBM overseeing a $100M AUD portfolio and transforming the sales performance of her team.

Abbie is a sought after thought leader, Forbes Australia Contributor, and one of only two LinkedIn Sales Insiders for APAC. Her background in Business Management and Positive Psychology, coupled with emotional intelligence certification, make Abbie a superfood for business growth.

3 Reasons Why Abbie’s The Keynote Speaker for You:

1. If you read any review about Abbie, you’ll spot two words: “infectious energy.” Abbie’s energetic and relatable style inspires audiences to action.
2. She walks the talk! Abbie works on sales campaigns daily and speaks from first-hand, real-world experience in the current market. She’s still well and truly in the game; there is no theory here; it’s all in practice.
3. Abbie has built a reputation for raising thebar on keynote speaking by researching and personalising her keynote for each audience. She delves deep beneath the surface to deliver the most bespoke keynotes.

Abbie’s Keynote Topics:

The Future of Sales

Sales and go-to-market models have been disrupted. Buyer profiles and preferences have shifted, AI has changed the game, and attention spans are dwindling. However, most sales approaches are still the same: there is a disconnect. We’re at the sales crossroads: evolution or extinction?

This keynote will unpack how you can evolve and embrace the future of sales and AI to gain a competitive advantage.

Key Takeaways:

• Unpack the future of sales from AI to buyer preferences to changing go-to-market
• Learn how 75% of top performers are leveraging AI
• Explore where competitive advantages lie
• Learn what high-performance sales teams do differently to the rest of the pack
• How to future-proof your business and drive hypergrowth

AI + Sales = Growth

75% of high-performance sellers are already leveraging AI; rather than seeing AI as a threat to their role, they are embracing their new virtual sidekick to maximise their efficiency and boost business growth.

Abbie will unpack the top user cases for AI in sales, the best practices to follow, and the AI pitfalls to avoid. She’ll leave attendees with highly practical and actionable takeaways to take the next step on their AI for sales journey.

Key Takeaways:

• Top user cases for AI in sales
• How top-performing sellers are leveraging AI
• AI for sales best practices and pitfalls
• How to take your next step on your AI for sales journey

High-Performance Sales Habits

High-performance sellers share three common habits, which double their likelihood of exceeding quota, compared to those who do not engage in any of these habits, who are six times less likely to even hit quota. Learn what high-performance sellers do differently to consistently overachieve.

Abbie will break high-performance down into highly practical and actionable takeaways that can be executed immediately.

Key Takeaways:

• Abbie will share what high-performing sales professionals who exceed quota do differently from the rest
• Learn what is working and converting in high-performance sales
• How to build high-performance habits and disciplines that take revenue-generating teams from reactive to proactive
• Unpack best sales practices in today’s market conditions and break the mould on prospecting to win net new business
• How to differentiate and stand out in a crowded and noisy market

REV UP Your Growth

The greatest opportunity lies in businesses’ ability to unite and align revenue-generating teams to provide a seamless end-to-end customer journey. Abbie will unpack how to REV UP your growth and achieve hypergrowth. Attendees will learn the method which has generated 2000% ROI and 7-figure outcomes in an action-packed session.

This session is dynamite for revenue growth!

Key Takeaways:

• Learn the Rev Up System for growth
• Highly practical learning with examples
• Unite and align your revenue-generating teams for growth